Who We Are

Blu advertising agency started back in 2002 by two Kuwaiti ladies passionate about advertising business, with the new evolving advertising strategy and philosophy and their vision to better serve their clients in Kuwait; they have established an affiliation with Lowe Mena which is part of MCN holding (Middle East Communication Networks) the largest marketing communication group in the Mena region, a wide spectrum group offering advertising agencies, media companies, PR, digital, activation, production, research.

Our position in the market is based on a solid reputation, on the capacity to have strengthened during the crisis, on our broad client base with consistent business, continuous growth and adjusting to the new criteria in which the market has evolved. We are geared to provide fully integrated advertising and communication services.

Our experience had been extended to serve clients from different business categories, covering food, fashion and cosmetics, automotive, banking, finance and investment, electronics, energy drink, FMCG, medical, insurance and SCR projects.

The Agency has extensive experience in building effective communication channels including Social and digital media, direct marketing, PR and events besides its CSR division in the collaboration with Spread the Passion group that consists of more than 1000 young Kuwaiti volunteers.

Our Network

We are a creatively driven integrated marketing communications group with a strong entrepreneurial heritage and challenger mentality. We use creativity to get our clients’ brands an unfair share of attention.

MullenLowe is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality, operating in more than 65 markets.


MullenLowe Open is a behaviour-driven activation agency. We create customer experiences at the convergence of shopper, digital and direct marketing. With expertise in retail, eCommerce, CRM and experiential, we help our clients to deliver integrated campaigns with commercial bite.


MullenLowe Profero is a full service, global integrated digital marketing agency, operating across 14 offices, with over 600 employees. A collaborative mix of talents across creative, technology, user experience, strategy, design and production. With expertise in digital communications, UX, strategy, interactive design and build, media, data and analytics
MullenLowe Mediahub is a highly creative, responsive 350 person media shop, offering full service comms planning, media buying, global search and performance media with global capabilities. Mediahub is headquartered in Boston.

Our Position

Our Approach:Challenger Mentality

We work with some of the world’s most innovative marketers: clients who always think like challengers. And so do we.

Whether it’s defying category norms, breaking conventions, talking to an audience in a new way or across new channels; whether it’s changing behaviours through innovation, doing something that’s never been done before or even challenging the client’s brief – this way of thinking gets us to our most creative, exciting and effective work.

Our Purpose:Unfair Share Of Attention

Attention is the most competed-for currency in the 21st century, and our focus is to give our clients’ brands an unfair share of attention – both conscious and unconscious attention – that far exceeds their market share, their budget, their penetration and their distribution.

We measure this in terms of the effectiveness of our work, and we are proud to be the most effective agency network for the last six consecutive years.

Our Model: Hyperbundled

Our hyperbundled approach involves pulling together teams of our best talent from every discipline and from all over the world; from brand planning to creative, digital transformation, customer experience activation, public relations and social media, media planning and buying, mobile marketing, design, direct response and performance analytics.

The approach ensures we deliver ideas that maximize the opportunity for the brand as a whole, and never just one channel.