Blu advertising agency started back in 2002 by two Kuwaiti ladies passionate about advertising business, with the new evolving advertising strategy and philosophy and their vision to better serve their clients in Kuwait; they have established an affiliation with Lowe Mena which is part of MCN holding (Middle East Communication Networks) the largest marketing communication group in the Mena region, a wide spectrum group offering advertising agencies, media companies, PR, digital, activation, production, research.

Our position in the market is based on a solid reputation, on the capacity to have strengthened during the crisis, on our broad client base with consistent business, continuous growth and adjusting to the new criteria in which the market has evolved. We are geared to provide fully integrated advertising and communication services.

Our experience had been extended to serve clients from different business categories, covering food, fashion and cosmetics, automotive, banking, finance and investment, electronics, energy drink, FMCG, medical, insurance and SCR projects.

The Agency has extensive experience in building effective communication channels including Social and digital media, direct marketing, PR and events besides its CSR division in the collaboration with Spread the Passion group that consists of more than 1000 young Kuwaiti volunteers.

Our Approach:Challenger Mentality

We work with some of the world’s most innovative marketers: clients who always think like challengers. And so do we.

Whether it’s defying category norms, breaking conventions, talking to an audience in a new way or across new channels; whether it’s changing behaviours through innovation, doing something that’s never been done before or even challenging the client’s brief – this way of thinking gets us to our most creative, exciting and effective work.

Our Purpose:Unfair Share Of Attention

Attention is the most competed-for currency in the 21st century, and our focus is to give our clients’ brands an unfair share of attention – both conscious and unconscious attention – that far exceeds their market share, their budget, their penetration and their distribution.

We measure this in terms of the effectiveness of our work, and we are proud to be the most effective agency network for the last six consecutive years.