Our journey started back in 2002 as Blu Advertising established by two Kuwaiti ladies passionate about advertising business and in order to coop with the international standards, we run an affiliation with Grey Worldwide in 2004.
With the new advertising strategy and philosophy and our vision to better serve our clients; we have established in 2013 a new affiliation with Lowe Mena which is part of MCN holding (Middle East Communication Networks) the largest marketing communication group in the Mena region, a wide spectrum group offering advertising agencies, media companies, PR, digital, activation, production, research.
Our position in the market is based on a solid reputation, on the capacity to have strengthened during the crisis, on our broad client base with consistent business, continuous growth and adjusting to the new criteria and demand in which the market has evolved. We are geared to provide fully integrated advertising and communication services.
Our experience had been extended to serve clients from different business categories, covering food, fashion and cosmetics, automotive, banking, finance and investment, electronics, energy drink, FMCG, medical, insurance, SCR projects and many more.
Our Agency has extensive experience in building effective communication channels including media, direct marketing, PR and events besides its CSR division in the collaboration with Spread the Passion group that consists of more than 1000 young Kuwaiti volunteers.
MullenLowe is a highly creative, integrated communications network committed to always being a challenger. We help brands embrace change because brands who innovate grow faster. With agencies in 57 markets, we are rich in local culture with both intimacy and scale. We are champions of positive dissatisfaction, because no one ever made anything great from a place of satisfaction.
Our global specialisms include creative, strategy, digital, CRM, brand and corporate PR, social influence, purpose and sustainability consulting.
MullenLowe has always been driven by a challenger mindset, a risk-taking and entrepreneurial spirit - dissatisfied with the way things have always been done and in a constant state of push. In today’s rapidly changing world, the key to success is for brands to recognize the opportunity and responsibility to innovate because brands who do grow faster.
We are champions of positive dissatisfaction. Dissatisfied with the way it’s always been, with handcuffs and limits and rules, with insights that aren’t insightful, and with creative that doesn’t make you feel. We believe dissatisfaction is the mother of reinvention.
That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. In a world where the most innovative brands grow faster than the competition, we are, pound for pound, the most effective agency in the world. Eleven years running. MullenLowe: Always Be a Challenger.
